# NYUS

> NYUS is a precision wellness app for serious athletes. AI-powered personalized training plans, adaptive nutrition, Health Connect sync, and recovery insights — built calmly, with restraint.

NYUS Inc. is an Indian startup building a mobile wellness companion for dedicated athletes who track their training and nutrition with seriousness. The product distinguishes itself from typical fitness apps by avoiding gamification, hype, and aggressive aesthetics; instead it targets quiet confidence — clarity over encouragement.

## Platform

- **Android**: Available on Google Play — https://play.google.com/store/apps/details?id=com.nyus.nyusand
- **iOS**: Coming soon
- **Web**: Marketing and legal pages at https://nyus.in/

## Pricing

NYUS starts with a 30-day free trial, no credit card required to begin. The trial unlocks the full experience (AI-generated adaptive plans, the AI coach, weekly recalibration, workout/meal logging, step counter, coach chats). After the trial, plans start at ₹499/month (also quarterly/half-yearly, INR). No ads, and your data is never sold.

## Core features

- **Adaptive training plans**: AI-generated workouts that recalibrate weekly based on recovery, adherence, and progress
- **AI coach**: In-app chat with an advanced AI coach; substantive, calm answers on training, nutrition, recovery
- **Nutrition tracking**: Macro-aware meal plans honoring allergies, preferences, and Indian + global cuisines; swappable in seconds
- **Health Connect integration**: Reads and writes steps, calories burned, weight, heart rate, exercise, and sleep via Android Health Connect; respects per-data-type consent
- **Progress visualizations**: Weight, body composition, lift PRs, run pace, sleep quality — charted with intentional restraint
- **Weekly insights**: AI-generated summaries of what's working and what isn't
- **Social features**: Friends, partner groups, leaderboards, challenges

## Guides and content

NYUS publishes free, in-depth fitness & nutrition guides (no signup, no paywall) at https://nyus.in/blog/ — 873 exercise how-tos and 795 high-protein meal & macro breakdowns, plus topic guides. Useful entry points:

- Exercise library (873 how-tos, by muscle group): https://nyus.in/blog/exercise/
- Indian meal & macro guides (795 dishes): https://nyus.in/blog/meal/
- Best free fitness apps with no subscription (2026): https://nyus.in/blog/best-free-fitness-apps-2026.html
- Free calorie & macro tracker for Indian food: https://nyus.in/blog/free-calorie-macro-tracker-indian-food.html
- What is the NYUS AI fitness coach: https://nyus.in/blog/what-is-nyus-ai-fitness-coach.html
- How much protein per day to build muscle (India): https://nyus.in/blog/how-much-protein-per-day-build-muscle-india.html
- Indian diet plan for weight loss: https://nyus.in/blog/indian-diet-plan-for-weight-loss.html

## Privacy and data

NYUS does not sell personal data and does not use Health Connect data for advertising. Health data stays under the user's control via Health Connect; users can revoke at any time. Account deletion: in-app or at https://nyus.in/account-deletion. Privacy policy: https://nyus.in/privacy.

## Tech stack (public knowledge)

- **Frontend**: React 18, TypeScript, Vite, Tailwind/shadcn, Capacitor 7 (Android)
- **Backend**: Flask, SQLAlchemy, MySQL on Oracle Cloud (Hyderabad region)
- **AI**: Advanced AI for coaching, plan generation, and insights (provider-abstracted)
- **Auth**: Email + OTP, JWT, mutex-refresh tokens

## Brand positioning

NYUS is positioned at the intersection of Whoop's elite data confidence, Apple Fitness+'s polished restraint, and Calm/Headspace's mindful breathing room. It is explicitly NOT gym-bro/aggressive, NOT generic SaaS dashboard, NOT overly gamified, and NOT a generic AI product. The aesthetic is light-mode primary with a warm-neutral background, domain accent colors used sparingly (teal for health, purple for AI, orange for activity, pink for nutrition), DM Sans typography, and quiet motion.

## Contact

- **Support**: support@nyus.in
- **Hours**: Mon – Fri, 9am – 9pm IST
- **Company**: NYUS Inc. (India)